March 18, 2011
Cold Pizza Friday LVII
Imaginary SXSW (or, if you wish, ‘FOMO’)
I scrimped and saved for the plane tickets. I took night jobs. I barely made the cut-off date to register for press credentials. I got x-rayed at the airport (twice!), my flights were delayed, and the portly gentleman seated next to me had a snoring problem like I’ve never heard before. The shoulder strap on my duffel bag broke, but I am here, coming to you live from the Austin, Texas of my imagination! You see, dear friends, every spring this city is home to the biggest and most important annual confluence of music, film, interactive design, and business cards in the entire world ever! South! By! South! West!
I do have business cards, by the way. They’re really cool. I designed them myself because I really think I have a good eye for graphic design stuff and I don’t wanna just hand out something that people will go throw away as soon as I leave their eye line, y’know? Unfortunately, handing them out to people I meet here in Austin is my one and only strategy for ‘getting my name out there.’ See, I have this blog where I write about music. No, wait! Come back! Just hear me out! Okay. So. Like, I know that every hipster schmuck this side of Williamsburg has a music blog these days, but I swear mine is different. I like to think of myself more as a budding ‘critic’ than, like, some kind of Gorilla vs. Bear thing where I’m supposed to know about all the coolest new bands. I’m not into that stuff, y’know? I’m more about the music itself, like how it works and what it means and stuff. Like, I use Tumblr but not like everybody else uses Tumblr, y’know? I just like how many cool, genuine people who love music are on there. The internet’s really the future of all this stuff anyway, right?
So the thing you have to keep in mind about my imaginary SXSW is that it’s a giant freaking mess. Bands come from all over the country—even if they weren’t invited!—to find places to play this week just so they can say they ‘made a huge splash at this year’s SXSW.’ I’m not kidding. There are dudes with guitars (or, if you’re lucky, tambourines and 808s) on every street corner downtown singing their damn hearts out through portable PA systems. If you know someone here with a house, there are six bands playing there right now. If you know of a killer taco stand, they are having the best week of their lives. If you know where to get cheap beer and a seat in an air-conditioned room, you are everybody’s best friend. I mean, Austin during SXSW is this music industry, y’know? The next Animal Collective could be jamming out at the dive bar around the corner. You wouldn’t want to miss out on that, would you?
Oh wait, I think that dude walking down the sidewalk with the sunglasses is in The Strokes. Hang on, I’m gonna go try to talk to him. …Okay I guess he’s not, but he really does look like the bass player, doesn’t he? I mean I totally loved their first two albums even if the newer ones aren’t as good, y’know? Anyway, like I was saying, the bands that we’ll all be talking about a month from now are all here right now, playing to a crowd of twenty people. I mean, what if I’m just chilling at some random show and Bradford Cox or Ryan Schreiber happens to walk in? We could totally just hang out and talk music over some cheap beers. Careers are made that way, y’know? I’m not saying all I wanna do is schmooze with influential people while I’m out here in the Austin of my imagination, but how cool would it be to hang out with someone like that? Just to be there and be part of the action, y’know? I dunno, man, in my mind it was worth all the trouble.

